Withings has announced its new Activité watch with built in activity tracker, though it’s not due to ship until fall (when it’s likely to face challenges from Apple and Google). It looks like a normal watch, and is even powered by a normal watch battery (size CR2025 if you’re curious, which last about one year). Note the 0-100 dial though…that helps you track your activity goals. Withings is not new to this scene; I’ve been using their Pulse activity tracker for over a year now and really like it. Throwing those electronics into a watch body could be a really nice solution for those who want that combination and not a full ‘smart watch’. At $390 it’s not cheap compared to activity trackers, but you really need to compare this to nice watches to justify its price.