Tesla made a pretty odd announcement today…Elon Musk announced that, “Tesla will not initiate patent lawsuits against anyone who, in good faith, wants to use our technology.” This essentially opens the door to competitors wishing to copy them. In his blog post, he goes on to say that the market is ‘enormous’ and that their true competition is gasoline cars. It’s a pretty cool marketing gimmick…make that a REALLY cool gimmick…they’re getting publicity and helping to build a brand image, while recognizing the futility of pursuing patent legislation against other large companies (case in point: Apple and Samsung’s never-ending feud). Nice move.Tesla releasing patents
Tesla made a pretty odd announcement today…Elon Musk announced that, “Tesla will not initiate patent lawsuits against anyone who, in good faith, wants to use our technology.” This essentially opens the door to competitors wishing to copy them. In his blog post, he goes on to say that the market is ‘enormous’ and that their true competition is gasoline cars. It’s a pretty cool marketing gimmick…make that a REALLY cool gimmick…they’re getting publicity and helping to build a brand image, while recognizing the futility of pursuing patent legislation against other large companies (case in point: Apple and Samsung’s never-ending feud). Nice move.Comments are closed.