It seems every hardware company is working on creating a better TV experience (Apple, Google, and Samsung being the big ones). Intel is now joining the mix with a set top box, but they’re encountering the same problem that has kept Apple’s TV in the labs instead of your living room. Namely, they are up against content owners who like things the way they are and don’t want to change. This ‘head in the sand’ approach is simply not going to work…technology will advance and change is inevitable. This is much like the music companies resisting change to their business model, until file sharing services like Napster came along and forced change. TV will eventually face similar pressure…if the TV content owners act now and partner with the tech companies, they can help shape the future of TV…rather than sit on the sidelines and watch it be shaped for them.